Charlotte’s Web is one of the most recognizable names in CBD, but it’s no longer the only brand buyers consider when building a daily wellness routine.
As the CBD market has grown, shoppers have started paying closer attention to things like cannabinoid spectrum, potency options, and overall value, especially when they want CBD products that feel consistent and easy to trust long term.
That’s usually where alternatives come in. Some people want stronger formulas or more flexibility with cannabinoids. Others simply want to understand what they’re paying for and whether another brand might fit their routine better.
The truth is that most CBD brands promise similar outcomes, but they don’t always approach formulation, sourcing, or product focus the same way.
This guide breaks down five strong Charlotte’s Web alternatives so you can see how they compare – what each brand does well, where tradeoffs exist, and which type of buyer each one tends to suit best.
Charlotte’s Web Alternatives at a Glance
| Brand | CBD Spectrum | Product Range | Price Tier | Best For |
| Natural Ways CBD | Full-spectrum, broad-spectrum, cannabinoid blends | Oils, gummies, capsules, topicals, multi-brand options | Mid | Buyers who want to compare multiple brands and cannabinoid types in one place |
| Lazarus Naturals | Full-spectrum, isolate | Oils, gummies, capsules, topicals | Budget | Value-focused daily use and straightforward formulas |
| cbdMD | Broad-spectrum, full-spectrum | Oils, gummies, capsules, topicals | Mid | Buyers who want familiar formats and many potency options |
| Medterra | Isolate, broad-spectrum, full-spectrum | Oils, gummies, capsules, topicals | Mid | Buyers exploring different spectrum types or THC sensitivity |
| Cornbread Hemp | Full-spectrum | Oils, gummies, capsules, topicals, drinks | Premium | Full-spectrum users who prefer flower-only hemp formulas |
1. Natural Ways CBD
Natural Ways CBD works a little differently from single-brand sites because it carries multiple hemp and cannabinoid brands in one place.
Instead of choosing between one company’s formulas, shoppers can compare different styles and strengths side by side, whether that means Broad Spectrum CBD Gummies, Full-Spectrum Gummies, or blends that combine cannabinoids like CBD and CBG.
That variety shows up across brands. You’ll find options from names like 3CHI, Hometown Hero, and DriftyZZZ’s, alongside traditional CBD oils, gummies, and capsules.
Some buyers stick with THC-free broad-spectrum products for everyday use, while others lean toward full-spectrum formulas or cannabinoid blends depending on what feels best for their routine.
There are also practical formats like CBD topicals and salves for people who prefer targeted support instead of another edible.
What makes Natural Ways CBD stand out is that it’s less about pushing one philosophy and more about helping shoppers choose from the entire cannabinoid spectrum.
Products are chosen with accessible potency options and third-party testing in mind, which makes it easier to understand what you’re buying without sorting through vague claims.
However, having multiple brands and cannabinoid types means there’s a little more decision-making upfront. For many buyers, though, that flexibility is the reason they keep coming back.
Pros
- Multiple brands and cannabinoid types in one place
- THC-free, full-spectrum, and blended options
- Easy-to-understand labeling and third-party testing standards
Cons
- More comparison required than single-brand sites
- Pricing varies depending on brand and formula
- Less curated if you want just one product style
2. Lazarus Naturals
Lazarus Naturals is a popular alternative to Charlotte’s Web for buyers who want straightforward CBD products at a lower price point.
The brand focuses on everyday staples like CBD oils, gummies, and softgels, which makes it easy to build a simple routine without sorting through dozens of niche formulas.
The Full Spectrum CBD Tincture is one of the brand’s most recognized products and comes in Classic, Strawberry Lemonade, and Chocolate Mint flavors.
For shoppers who want THC-free CBD, the CBD Isolate Tincture is available in Flavorless and Strawberry Hibiscus.
Gummies options include Calm (Huckleberry), Sleep (Lemon Mango), and Unwind (Passion Fruit), along with a CBD + CBG Mixed Berry gummy if you’re looking for a range of cannabinoids.
Lazarus Naturals is known for offering strong potency at a more accessible price, which is why many people choose it for daily use.
The brand focuses more on function than premium branding, but that simplicity is part of the appeal for buyers who care most about consistency and value.
If you’re looking for trendy formulas or a highly curated wellness experience, other brands may feel more premium.
Pros
- Multiple tincture and gummy flavor options
- Strong value for daily CBD use
- Simple, easy-to-understand product lineup
Cons
- Less premium branding or packaging
- Fewer niche cannabinoid products
- More functional than lifestyle-oriented
3. cbdMD
cbdMD is a widely available CBD brand that focuses mostly on broad-spectrum products, which means you get cannabinoids and hemp compounds without THC.
The lineup covers the basics most people look for, including oils, gummies, capsules, and topicals, so it’s easy to stick with one brand if you want to keep your routine simple.
One of the most popular options is the Broad Spectrum CBD Oil Tincture, sold in several strengths and flavors like Natural, Berry, Mint, and Orange.
The gummy lineup is just as straightforward, with everyday CBD Gummies plus more targeted options like Calming Gummies, which combine CBD with CBG and CBN in a mixed berry flavor.
For buyers who prefer a whole-plant profile, cbdMD also sells Full Spectrum CBD Gummies and oils, so you’re not limited to THC-free formulas if your preferences change.
Everything is clearly labeled by strength, which makes it easier to compare products without guessing.
The downside is that some products can feel similar once you start looking closely, and the lineup isn’t as focused on niche cannabinoids or specialty blends as smaller brands.
For buyers who want familiar formats, various strengths, and options that are easy to understand, cbdMD is a straightforward alternative to Charlotte’s Web.
Pros
- Broad-spectrum and full-spectrum products available
- Multiple oil and gummy flavors
- A range of potency levels across products
Cons
- Limited full-spectrum options
- Less focus on niche cannabinoid blends
- Mid-range pricing depending on product
4. Medterra
Medterra is often compared to Charlotte’s Web because it offers a wide range of CBD products while keeping the lineup relatively straightforward.
The brand originally became known for CBD isolate products, which made it popular with buyers who wanted THC-free options, but it now includes broad-spectrum and full-spectrum formulas as well.
The product range covers the core formats most people look for, including oils, gummies, capsules, and topicals.
Well-known options include CBD Isolate Oil Tinctures for buyers who prefer pure CBD, Daily Relief CBD Gummies for easy daily use, and Broad Spectrum CBD Gummies that add more hemp compounds without THC.
For shoppers who want a fuller hemp profile, Medterra also sells Full Spectrum CBD Oil, allowing you to choose based on your comfort level.
What sets Medterra apart is how it bridges beginner-friendly formulas with more traditional hemp options.
You can start with isolate products if you want something simple, then move toward broad-spectrum or full-spectrum choices without switching brands.
However, Buyers looking for newer cannabinoid blends or more experimental formulas may find other brands more interesting.
Pros
- Isolate, broad-spectrum, and full-spectrum options
- Oils, gummies, and capsules in familiar formats
- Good range for buyers exploring different spectrum types
Cons
- Less focus on niche cannabinoid blends
- Lineup feels more practical than experimental
- Mid-range pricing depending on product
5. Cornbread Hemp
Cornbread Hemp is a full-spectrum CBD brand that works almost entirely with hemp flower extract instead of offering multiple spectrum types.
The company uses USDA organic hemp grown in Kentucky and keeps the lineup fairly small, which appeals to buyers who already know they want a whole-plant formula rather than a long list of options.
The core lineup revolves around Whole Flower CBD Oil, sold in strengths like 750mg and 1500mg, along with Full Spectrum CBD Gummies available in flavors such as Berry, Peach, and Watermelon.
There are also CBD Sleep Gummies, which combine full-spectrum hemp extract with botanicals like chamomile and valerian root for nighttime use.
Capsules and topical creams round out the collection, but the brand focuses on oils and gummies as everyday staples.
The overall approach is simple: full-spectrum products made from flower-only extract with minimal ingredients.
That’s a good fit for buyers who want a traditional hemp profile and don’t need THC-free alternatives or multiple cannabinoid blends.
The tradeoff is flexibility. Because the brand focuses so heavily on full-spectrum products, buyers looking for broad-spectrum or isolate options won’t find much variety.
If cost is a priority, Cornbread Hemp may feel expensive compared to more budget-friendly alternatives.
Pros
- Full-spectrum, flower-only hemp extract
- USDA organic hemp grown in Kentucky
- Straightforward lineup with oils and gummies
Cons
- No THC-free spectrum options
- Smaller product selection overall
- Premium pricing compared to budget brands
What to Look for When Shopping for CBD Products
Potency and Cannabinoid Profile
Potency is more than the total CBD number on the label. Two products with similar milligrams can feel very different depending on the cannabinoid profile.
Full-spectrum formulas often feel more rounded because they include additional hemp compounds, while broad-spectrum and isolate products tend to feel cleaner and more controlled.
Type and Source of THC
This is one of the biggest decision points for buyers. Full-spectrum products include trace THC (less than 0.3%), while broad-spectrum and isolate options remove THC entirely.
The right choice depends on your comfort level and how you want your routine to feel day to day.
Shipping and Support
CBD is rarely a one-time purchase. When something works, you’ll likely reorder it, which makes reliable shipping and responsive customer support more important than many buyers initially expect.
Lab Testing and Transparency
Third-party lab testing should be non-negotiable. Reliable brands provide clear lab reports that confirm potency and screen for contaminants so you know exactly what’s in the product you’re using.
Conclusion: What Are the Best Charlotte’s Web Alternatives?
Charlotte’s Web isn’t the only strong option anymore.
Some brands focus on value, others keep things simple with full-spectrum formulas, and some give you more flexibility across cannabinoids and strengths.
The best choice depends on what fits your routine, whether that’s THC-free products, whole-plant formulas, or just something that feels easy to use every day.
If you’re still comparing options, Natural Ways CBD makes it easier to see different brands and cannabinoid profiles in one place so you can choose based on what actually works for you.
Explore the full collection at Natural Ways CBD to find the right fit for your routine.
Charlotte’s Web Alternatives: Frequently Asked Questions
Before you decide, here are answers to some of the most common questions shoppers ask when comparing Charlotte’s Web alternatives.
What brand is most similar to Charlotte’s Web?
The brands most similar to Charlotte’s Web are usually Cornbread Hemp, Lazarus Naturals, and Natural Ways CBD since they all offer full-spectrum options and focus on clear, straightforward product formulations.
Is Charlotte’s Web legal in all 50 states?
Charlotte’s Web is federally legal because it’s made from hemp and contains less than 0.3% THC, but state laws can vary, so checking local regulations is always a good idea.
Are there cheaper alternatives to Charlotte’s Web?
Cheaper alternatives to Charlotte’s Web include brands like Lazarus Naturals and Natural Ways CBD, which offer a range of potency options and spectrum types at more accessible price points.
Why is Charlotte’s Web so expensive?
Charlotte’s Web is often more expensive because of its brand reputation, sourcing practices, and production standards, which some buyers feel are worth paying extra for.
